Exploring the Third Wave of Coffee: A New Era for Specialty Coffee Lovers
Introduction:
Coffee has evolved over the years, and we are currently experiencing what we call the “third wave of coffee.” This new era in coffee culture has changed how specialty coffee lovers appreciate, enjoy and consume their cup of coffee. In this blog post, we will explore what the third wave of coffee is, why it has gained popularity, and what its main characteristics are.
What is the third wave of coffee?
The third wave of coffee refers to a movement that began in recent years, where specialty coffee consumers have developed a greater interest and appreciation for the quality, flavor and traceability of the coffee they consume. Unlike the first wave of coffee, which focused on large-scale production and marketing of coffee, and the second wave of coffee, which focused on chain coffee culture and the proliferation of coffee drinks café con leche, the third wave of coffee focuses on the specialty coffee experience as a high-quality, artisanal beverage.
Why has third wave coffee gained popularity?
First, consumers are increasingly interested in the quality and provenance of the food and beverages they consume, and coffee is no exception. Coffee lovers seek authentic and complex flavors, willing to explore different origins and preparation methods for a unique experience.
Secondly, the third wave of coffee is driven by a greater focus on sustainability and ethics in production. Consumers are concerned about the environmental and social impact of the coffee industry, seeking specialty coffee options produced sustainably, with responsible practices and fair trade.
Main characteristics of the third wave of coffee:
The third wave of coffee is characterized by high quality in the selection and roasting of coffee beans. We prioritize specialty grains, grown in specific regions, at ideal altitudes and under sustainable practices.
In this wave, we place a strong emphasis on coffee traceability, allowing consumers to trace its origin, from farm to cup. This promotes transparency in the supply chain and allows you to know the story behind each cup of coffee.
Coffee brewing is considered an art in the third wave. We use meticulous and precise methods, such as manual preparation with techniques such as V60, Chemex, among others.